CCN: MUM2730

Title: MUSIC MARKETING AND PROMOTION

Credit Hrs: 3.00

Description

Music business marketing is a multifaceted and integrated approach that will teach the student an effective worldwide music marketing strategy and how to plan their active marketing plan tailored to the student's strengths and budget. The student will learn to: time a marketing campaign effectively; publicize music effectively for traditional print and emerging online outlets; understand the current opportunities for online, satellite and terrestrial radio play; and navigate various retail and distribution options such as iTunes, Rhapsody, Amazon.com as well as brick and mortar outlets. Students will learn to maximize profitability of touring efforts and avoid common mistakes in music marketing.

Prerequisite(s) : MUM2700

Lec Hrs	Lab Hrs	Oth Hrs	Fees
48.00	0.00	0.00