CCN: MKA1511

Title: ADVERTISING: TRADITIONAL AND NEW MEDIA

Credit Hrs: 3.00

Description

This course introduces the role of advertising in todays and future technology-driven society. The course covers types of advertising including traditional and new media. Course includes promotional objectives, product positioning, creative strategies, types of media, social media platform, and ad agencies in a competitive environment. As a learning activity, students will prepare a product positioning plan.

Prerequisite(s) :

Lec Hrs	Lab Hrs	Oth Hrs	Fees
48.00	0.00	0.00