CCN: MAR4840

Title: SERVICES MARKETING

Credit Hrs: 3.00

Description

This course is a study of marketing decision making in services sectors. Primary focus is on the unique aspects of services that impact marketing decision making in small and medium-size enterprises. This course will build upon basic marketing principles to provide learners with the skills necessary to market and manage services in an increasingly competitive global marketplace. Students will apply course concepts to solve problems in actual business cases involving firms in North America, Europe, and Asia.

Prerequisite(s) :

Lec Hrs	Lab Hrs	Oth Hrs	Fees
48.00	0.00	0.00