CCN: MAR3802

Title: MARKETING MANAGEMENT

Credit Hrs: 3.00

Description

This course helps develop the marketing knowledge and skills necessary for the successful manager to address the intermediate marketing issues surrounding the complex demand management problem all organizations face. Students will understand the marketing concepts, including the development of a marketing plan including objectives, strategies and tactics.

Prerequisite(s) :

Lec Hrs	Lab Hrs	Oth Hrs	Fees
48.00	0.00	0.00