CCN: MAR3524
Title: MARKETING ANALYTICS
Credit Hrs: 3.00
Description
In this course, we explore how data can be used used to understand and analyze consumer behavior. demand. This type of data-informed decision marketing decisions, with pricing being the most today's market place. Firms collect information crucial to maintaining competitiveness in today's marketplace. Firms collect information about with others on the internet. All these data sources, both internal and external to the firm, interact with others on the internet. All these marketing research. are utilized to understand consumer demand in modern marketing research.
Prerequisite(s) : CGS1060C and MAR1011
| Lec Hrs |
Lab Hrs |
Oth Hrs |
Fees |
| 48.00 |
0.00 |
0.00 |
|