CCN: MAR3524
Title: MARKETING ANALYTICS
Credit Hrs: 3.00
Description
In this course, we explore how big data can be used to understand and analyze consumer behavior. Consumer demand is a fundamental input for many marketing decisions, with pricing being the most prominent. Data-informed decision-making is crucial to maintaining competitiveness in today's marketplace. Firms collect information about consumers when they shop, and consumers also leave digital footprints automatically when they interact with others on the internet. All these data sources, both internal and external to firms are utilized to understand consumer demand in modern marketing research.
Prerequisite(s) : MAR1011
| Lec Hrs |
Lab Hrs |
Oth Hrs |
Fees |
| 48.00 |
0.00 |
0.00 |
|