CCN: MAR3323
Title: INTEGRATED MARKETING COMMUNICATION
Credit Hrs: 3.00
Description
Introduces the student to the field of integrated marketing communications (IMC) and its role in the marketing mix. Emphasis is placed on understanding the role for advertising, sales promotion, public relations, direct marketing, social media, and personal selling tools in the IMC program of an organization to achieve effective marketing campaigns based on clear objectives, market segmentation and target marketing, within established time and cost parameters.
Prerequisite(s) :
| Lec Hrs |
Lab Hrs |
Oth Hrs |
Fees |
| 48.00 |
0.00 |
0.00 |
|