CCN: MAR2644C

Title: DATA BASED MARKETING

Credit Hrs: 3.00


Description

This course provides a foundation for students to understand the core principles and tools of digital analytics and methods to improve business performance through digital measurement of sales, marketing, or other business data.


Prerequisite(s) : CGS1060C

Lec Hrs Lab Hrs Oth Hrs Fees
16.00 32.00 0.00