CCN: MAR1011

Title: PRINCIPLES OF MARKETING FOR THE 21ST CENTURY

Credit Hrs: 3.00

Description

An introductory course covering the marketing management process. Special topics include the marketing manager's role in a market-directed economy, marketing objectives, strategic planning, and developing marketing mixes for target markets as well as traditional and new media. Material is presented as it relates to the four "P's" of marketing: product, place, promotion, and price. As a learning activity, students analyze and prepare case studies of businesses engaged in manufacturing, wholesaling, retailing and service.

Prerequisite(s) :

Lec Hrs	Lab Hrs	Oth Hrs	Fees
48.00	0.00	0.00