CCN: HFT2511

Title: CONVENTION AND GROUP BUSINESS MARKETING MANAGEMENT

Credit Hrs: 3.00

Description

This course covers the functions of the convention organizer and tour wholesaler in relation to the suppliers of travel and hospitality services. The responsibilities of each organization in the marketing of facilities and activities to organizers, retailers, and/or consumers are emphasized.

Prerequisite(s) :

Lec Hrs	Lab Hrs	Oth Hrs	Fees
48.00	0.00	0.00