CCN: GRA2171C

Title: BRAND AND AD DESIGN

Credit Hrs: 3.00

Description

This course will introduce advertising and marketing principles. Students will apply design and technical skills introduced in foundation level classes. The focus will be on solving real- world advertising and promotional problems, carrying projects from initial concept to final presentation of the product. Projects will satisfy the current industry client base which demands that a graphic artist conceive a given graphic idea for production in a variety of print outputs, as well as output for the Web, TV and multimedia. The class is portfolio driven, training students to follow a business process for analyzing client needs, conducting research and developing a concept for production within a budget.

Prerequisite(s) : GRA1151C

Lec Hrs	Lab Hrs	Oth Hrs	Fees
32.00	40.00	0.00	$ 33.00