CCN: AVM3302

Title: AVIATION SALES AND MARKETING

Credit Hrs: 3.00


Description

This course covers basic marketing principles as they relate to the aviation industry and includes marketing research and marketing plan development. The unique aspects of the aviation industry such as seasonal demand, fluctuating fuel prices, social, economic, and political change will be covered as they result to the marketing plan.


Prerequisite(s) :

Lec Hrs Lab Hrs Oth Hrs Fees
48.00 0.00 0.00