CCN: AVM2301

Title: GENERAL AVIATION MARKETING AND MANAGEMENT

Credit Hrs: 3.00

Description

This course is designed to provide an overview of the general aviation industry including its history and important role within the air transportation sector of the economy. The varied uses of general aviation aircraft and the management and marketing role of the fixed base operator are thoroughly explored. Included are the basic marketing concepts and procedures involved in the sale of general aviation aircraft and components to private industry and government. Particular emphasis will be placed on the management of corporate/business aircraft and commuter airlines.

Prerequisite(s) :

Lec Hrs	Lab Hrs	Oth Hrs	Fees
48.00	0.00	0.00